New iMac 24 inches (4-21-2021)
Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space.
Starting at USD 1299.00, Only 11.5 mm. Now that’s thin. This extraordinary design is only possible thanks to M1, the first system on a chip for Mac. A perfectly poised stand. And blazingly fast Thunderbolt ports. glorious detail on the immersive 24?inch 4.5K Retina display.2 The P3 wide color gamut brings what you’re watching to life in over a billion colors. Images shine with a brilliant 500 nits of brightness. Industry-leading anti?reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the color temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations, or watching your favorite shows and movies, everything looks incredible on iMac. 1080p FaceTime HD camera. Ready for your close-up. It’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls.3 A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. Advanced noise reduction algorithms bring a new level of clarity. Tone mapping delivers enhanced dynamic range, for more detail in bright highlights and dark shadows. And it works with the Neural Engine in M1 to make more intelligent exposure and white balance adjustments so you look just right in any light. Studio-quality mics. For high-quality conversations. Six-speaker sound system. Audio that really fills a room. M1 and Big Sur. With great power comes great capability.
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iPad Pro 2021 with M1 chip (4-21-21)
The ultimate iPad experience. Now with breakthrough M1 performance, a breathtaking XDR display, and blazing?fast 5G wireless.
With M1, iPad Pro is the fastest device of its kind. It’s designed to take full advantage of next?level performance and custom technologies like the advanced image signal processor and unified memory architecture of M1. And with the incredible power efficiency of M1, iPad Pro is still thin and light with all?day battery life, making it as portable as it is powerful. 8-core CPU 8-core GPU 16-core. The 8?core CPU of M1 delivers up to 50 percent faster performance. And M1 has an 8?core GPU in a class of its own, providing up to 40 percent faster graphics performance to iPad Pro. So you can build intricate AR models, play games with console?quality graphics at high frame rates, and more. 12.9” Liquid Retina XDR display. Best and brightest. The Liquid Retina XDR display delivers true-to-life detail with a 1,000,000:1 contrast ratio, great for viewing and editing HDR photos and videos or enjoying your favorite movies and TV shows. It also features a breathtaking 1000 nits of full?screen brightness and 1600 nits of peak brightness. And advanced display technologies like P3 wide color, True Tone, and ProMotion. Blazing?fast connection. iPad has always been uniquely portable with superfast Wi?Fi and cellular options. Now with 5G capabilities, you can connect to the fastest wireless networks when you need to download files, stream movies, collaborate with colleagues, and upload content on the go. And iPad Pro has the most 5G bands of any device of its kind — so it can get 5G in more places. With Wi?Fi 6, rest assured that you’ve got the fastest Wi?Fi available. iPad Pro features a new Ultra Wide camera with a 12MP sensor and a 122?degree field of view, making it perfect for FaceTime and the new Center Stage feature. It’s also great for epic Portrait mode selfies. And it works with the TrueDepth camera to securely unlock iPad Pro with Face ID. Wide and Ultra Wide cameras help you capture the perfect photo or video, or even set up a multicamera filmmaking rig. And with the more powerful ISP in the M1 chip, iPad Pro now features Smart HDR 3. Wide cameraUltra Wide cameraLiDAR Scanner Pro cameras. Wide and Ultra Wide cameras help you capture the perfect photo or video, or even set up a multicamera filmmaking rig. And with the more powerful ISP in the M1 chip, iPad Pro now features Smart HDR 3. 12MP Wide camera, 10MP Ultra Wide camera LiDAR. The LiDAR Scanner measures how long it takes light to reflect back from objects, so it can create a depth map of any space you’re in and unlock immersive AR experiences. And it works with the powerful ISP to more accurately focus images and videos in low?light conditions and reduce capture time. Now with Thunderbolt, this is the fastest, most versatile port ever on iPad. It works with existing USB?C connectors and opens up an extensive ecosystem of high?performance accessories for iPad Pro — like fast external storage, displays, and docks. Transfer huge assets or even drive the Pro Display XDR at full 6K resolution. Apple Pencil, Magic Keyboard, and the Smart Keyboard Folio open up even more ways to use iPad Pro. Draw a masterpiece, take notes, or knock out a business plan. These versatile accessories are designed to take your work and creativity to the next level. iPadOS builds on the same powerful foundation as iOS, while offering distinct experiences designed for the capabilities of iPad. Multitask effortlessly with touch or navigate the system with a trackpad. And with iPadOS 14, you can do even more, like copy and paste handwritten notes as text and write in any text field with Scribble.Four speaker audio delivers theater?like sound and support for Dolby Atmos. New 2TB configuration offers more room to store apps and content.
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iPhone 12 Purple (4-21-21)
iPhone 12 and iPhone 12 mini, Blast past fast
iPhone 12 and iPhone 12 mini. 5G speed. A14 Bionic, the fastest chip in a smartphone. An edge-to-edge OLED display. Ceramic Shield with four times better drop performance. And Night mode on every camera. iPhone 12 has it all — in two perfect sizes. $699 before trade?in. 6.1” - 11% thinner than iPhone 11, 15% smaller than iPhone 11, 16% lighter than iPhone 11 Super Retina XDR display 2, The world’s smallest, thinnest, lightest 5G phone. Ceramic Shield. Clearly tougher than any smartphone glass. H2OK - Even better spill and splash resistance. 5G on iPhone is superfast. So you can download movies on the fly. Stream higher-quality video. Or FaceTime in HD over cellular. With lots less lag. And you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. A14 Bionic is the fastest chip in a smartphone. And it pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s superefficient for great battery life. And it’s ahead of its time, prepared to power pretty much anything that comes next. Super Retina XDR display, Behold OLED. Both the Wide and Ultra Wide cameras now have Night mode — and it’s better than ever at capturing incredible low-light shots. The new Wide camera brings in 27 percent more light. So whether you take photos by day or by moonlight, you’ll get a level of detail and color that wasn’t possible before. Night mode senses when light is low and kicks in automatically, maintaining clarity while capturing beautiful vibrant color. All you have to do is start snapping. Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, then adjusts sharpness, color, and white balance where needed. Even in bright light, Smart HDR 3 is amazing at capturing texture, skin tone, color saturation, and individual details that make photos feel true to life. Now you can record 4K HDR video with Dolby Vision. Edit in Photos or iMovie. Then zap it to your TV using AirPlay7 to see all that color and detail. It’s a start-to-finish cinematic experience — found only on iPhone. Which comes in handy when your dog does something adorable. First camera ever to record in Dolby Vision. Nighttime is the right time for a selfie. Because Night mode and a slew of other great features are now on the front camera. Like Deep Fusion, Smart HDR 3, Dolby Vision recording, and more. MagSafe accessories Everything just clicks. Magnets align themselves perfectly every time for faster wireless charging.
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